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The red, blue and yellow routes with their corresponding diamond, circle and square shapes were designed to help tourists make their way around Branson, but many tourists aren't aware the routes exist.
The City of
Committee chairman Bob Warlick said he had not found any support for the colored routing system. "Everyone of us know the symbols and colors but couldn't tell you what symbol goes with what road," he said.
The colored routing program began in 1996 to help visitors navigate Branson. The red route centers around Shepherd of the Hills Expressway and Highway 376. The blue route consists of
"We discovered that people weren't seeing the signs," said Terry Dody, city administrator. "We came up with the idea of painting the symbols on the roadway, but visitors are looking for signage and not looking down at the road. We've seen it (colored routing system) fall by the way side because we haven't got the response from visitors that we hoped for."
Several roads in Branson are known by different names, thereby, confusing visitors even more. Warlick gave the example of
Box
Committee members also shared their thoughts on the city's transportation tax. The tax will go on the August 2004 ballot for an extension. City Engineer David Miller said it takes $500,000 a year to maintain the condition of Branson's roads. The transportation tax brings in $4 million a year. An educational process will soon begin for the tax extension. Presentations providing the facts on the tax will be given to area organizations.
The next transportation committee meeting will be March 4 at
